HIMALIA

3D Visualization Project for HIMALIA’s Advertising Campaign

Project Description:

This project was developed for HIMALIA, a leading home appliance brand. The goal was to create strong and appealing visuals for a billboard-based advertising campaign. Using a blend of 3D rendering and photomontage, we designed high-quality images ready for digital and outdoor presentation.

Products such as refrigerators and dishwashers were modeled with precision in 3D. To communicate their core benefits — such as high capacity and reliability — we crafted creative concepts like a mountain of vegetables or a pile of dishes, symbolizing the strength and efficiency of the appliances.

The 3D scenes were rendered using 3ds Max and Corona Renderer, and final compositions were done in Adobe Photoshop. These visuals were then overlaid onto real billboard backgrounds using photomontage, resulting in highly realistic previews of how the campaign would appear in the urban environment.

The campaign slogan, “You can relax about this mountain“, aligned with the visual metaphor and created a memorable emotional connection with the audience.

Software Used:

Autodesk 3ds Max

Corona Renderer

Adobe Photoshop