1994

3D Visualization for 1994 Brand Products

This project involved creating a full set of photorealistic 3D visualizations for 1994, a modern skincare brand. The goal was to produce visually compelling renders for use in digital campaigns, social media content, and printed advertising materials.

Project Workflow

Once the client shipped us the physical products, we began by carefully modeling each container in 3ds Max, referencing real dimensions and label designs. Material development and lighting were carried out in Corona Renderer to ensure accurate reflections, glossiness, and fine surface details.

For each scene, the art direction followed a minimalist and elegant approach. Clean backdrops and intentional use of shadows allowed the packaging to stand out. Post-production in Photoshop refined the visual tone, color balance, and composition.

Visual Concepts

The Strawberry Scrub was placed against a soft pink background with cast shadows to reflect freshness and care.

The Royal Booster line appeared in a staged product display setup using pedestal-like forms, emphasizing luxury and richness.

The Velvet Matt cleanser was rendered floating on water, symbolizing coolness and light texture for oily skin types.

The Emergency Aqua line, with its green palette and soft shadows, radiated hydration and natural care.