NOVITEX

Photorealistic Product Rendering for NOVITEX Hygiene & Detergents

Project Description :

The project focused on creating realistic and elegant renderings for NOVITEX, a brand known for its personal and home care product line. The goal was to deliver professional 3D presentations for commercial, online, and catalog use.

Upon receiving the physical product samples, the process began with meticulous 3D modeling in Autodesk 3ds Max, where every curve, cap, label, and volumetric detail of the bottles was digitally recreated.

Each scene was then crafted with thoughtful styling to enhance the product’s identity — aloe vera and towel textures were used for the handwash; clean fabric and greenery surrounded the laundry detergent; and raspberries were staged around the dishwashing liquid for a fresh and inviting feel.

Lighting setups using Corona Renderer highlighted the texture and reflectivity of the bottles, while final post-production in Adobe Photoshop refined tones, sharpness, and visual balance.

The outcome was a set of visually rich and brand-aligned renders ready to elevate NOVITEX’s online presence, advertising campaigns, and product presentations.

Software Used:

Autodesk 3dsMax
Corona Renderer
Adobe Photoshop