SILVER

3D Advertising Visuals for Silver Brand Products

This project showcases a dynamic set of photorealistic renderings for Silver, a razor brand offering products for both men and women. The goal was to create visually arresting content tailored for e-commerce banners, print campaigns, and digital advertising platforms.

Project Workflow

After receiving the physical razor models from the client, we conducted a detailed study of their shapes, materials, and ergonomics. The products were precisely modeled in Autodesk 3ds Max, focusing on blade details, handle textures, and reflection realism.

Corona Renderer was used for material definition and lighting. The lighting concept varied: from hard shadows and cool tones in men’s razors to softer shadows and warmer tones in women’s series. Each scene was designed to amplify the design language and aesthetic intent of the product.

In post-production using Adobe Photoshop, the final compositions were adjusted for contrast, vibrancy, and visual hierarchy — resulting in ready-to-deploy assets for brand campaigns.

Art Direction & Concept

Bold color backgrounds and high-contrast shadows create standout visuals

Unique conceptual render with miniature race car and woman racer next to a razor reinforces speed, precision, and control

Minimalist lighting and clean setups maintain focus on product design

Adapted for online stores, social ads, and packaging previews